How market drives the changes in F&B industry


The world around us is changing, and so does our attitude to what we eat. Evolving digital opportunities along with an eco-responsible approach are inducing changes in food production. These are the three main factors that are causing the food industry revolution.


1. Demand for safe and healthy food

Food production is growing fast, but it does not always mean that it is safe for customers. High quality is the key factor that should be considered by manufacturers, and that is why more and more regulations have appeared in the F&B sector.

Take the recent EU food regulations coupled with the growing demand for healthy and “clean” products and thus, new challenges have surfaced for food and beverage manufacturers. How can you achieve the highest level of quality and not damage the brand’s image? The latest tech trends seem to provide the best solutions.


A recent ING report proves that consumers expect to see healthier food on the store shelves in the future. 43% of respondents are looking for healthy options, while 18% are interested in eco-friendly products:



2. Climate change

The planet’s wellbeing is now disturbing the minds of thousands of people, and all of them need food for everyday living. We see how numerous consumers are choosing a plant-based diet and expect more sustainability from manufacturers. Creating transparency and proving sustainability in the production process is viable only with a digital transformation in the food industry. 


3. Reducing of plastics waste

Using plastic-free straws, cups, and plates is a growing worldwide trend. Some countries moved even further and banned plastic cutlery altogether. What is next?

Food and beverage companies should adapt their packaging to this trend and come up with alternative solutions for packaging systems. When the old methods do not work, the digital world swoops in to help.


4. Fierce competition

The F&B industry includes huge numbers of manufacturers and retailers, and each of them is fighting for a place in the sun.

Moreover, the most popular F&B companies create their own markets with innovative products that meet the latest demands of their target audience. Appearing on the store shelf looks like a savage race for every participant. But at the same time, creating an innovative product means more time, costs, and employees – the solution to all that is in the digital tools.

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